Press and media
Everything on this page is cleared for publication.
Boilerplate in four lengths, the facts behind it, bios and quotes from our founder, and the logos in every format you are likely to need. Take what you want without asking. If you need something that is not here, ask and you will get it.
About
Four descriptions. Paste whichever fits.
All four say the same thing at different lengths, and all four are accurate today. Please do not add a savings figure to any of them.
One line · 27 words
My Energy Agent is an independent electricity plan finder for South East Queensland households, paid for by the people who use it rather than by energy retailers.
Short · 49 words
My Energy Agent is an independent, consumer-paid electricity comparison and advice service for households in South East Queensland. It prices every generally available residential plan against a home's own usage, recommends the ones worth switching to, and keeps checking as rates change. It takes no money from energy retailers.
Medium · 81 words
My Energy Agent is an independent electricity plan finder and ongoing energy adviser for households in the Energex distribution area of South East Queensland. It reads a household's bill, models a full year of half-hourly usage, and prices every generally available residential plan from the Australian Energy Regulator's public Consumer Data Right feed. Households get the plans worth switching to, a 12-month forecast and plain-English reasons. You pay us. Energy retailers don't. There are no commissions, referral fees or affiliate links.
Full boilerplate · 155 words
My Energy Agent is an independent, consumer-paid electricity comparison and advice service for households in South East Queensland. Comparison sites are usually paid by the retailers they recommend, which makes them sales channels rather than advisers. My Energy Agent charges the household a small fee instead, and takes no commissions, referral fees, affiliate payments or lead sales from any retailer, on any plan. It reads a household's bill or smart-meter data, builds a year of half-hourly usage, and prices every generally available residential plan published to the Australian Energy Regulator's public Consumer Data Right feed. A deterministic pricing engine does all the arithmetic; AI models read bills, choose between priced plans and explain the result, and are never permitted to produce a figure. Plans are ranked on what they cost if no discount condition is ever met. My Energy Agent is built and run in Brisbane by Rowe Digital, and household data stays in Australia.
At a glance
The facts, so you do not have to email for them.
- Name
- My Energy Agent
- What it is
- An independent, consumer-paid electricity comparison and advice service for households
- Website
- myenergyagent.au
- Status
- Open to households in the Energex area
- Where it works
- South East Queensland only: the Energex distribution area. Regional Queensland has no retail competition
- Who it is for
- Households on a residential electricity plan, including solar and concession households
- Founder
- Ashley Rowe
- Built in
- Brisbane, Queensland, Australia
- Pricing
- A free Quick Scan, then $9.99 once for Check My Plan or $29 a year for Energy Watch. Australian dollars, GST inclusive
- Where the plans come from
- The Australian Energy Regulator's public Consumer Data Right Product Reference Data feed, read daily
- How it makes money
- Subscriptions and one-off fees paid by households. No commissions, referral fees, affiliate links, lead sales or data sales
- Where the data lives
- AWS in Sydney. The AI models that read bills run only in Sydney and Melbourne
- Operating entity
- The Trustee for Rowe Digital Trust, ABN 13 313 912 737
- Media contact
- hello@myenergyagent.au
What it does
Seven things worth knowing about the product.
Every plan, not a panel
Every retailer must publish its generally available plans to the regulator's public feed. All of them are priced for the household's postcode, so a retailer cannot be left out for not paying, or promoted for paying.
Priced on the household's own usage
A bill, or a smart-meter interval file, becomes a full year of half-hourly usage. That is what makes time-of-use, demand and controlled-load tariffs comparable instead of guesswork.
Figures computed, never generated
A deterministic pricing engine does the arithmetic and is tested against hand-worked examples. AI models read bills, choose between already-priced plans and explain the result; they are never allowed to produce a price.
Ranked on the cost with no conditions met
Plans are ranked on what they cost if the household never meets a single discount condition, because paying a bill a day late should not turn a good plan into a bad one. Conditional savings are shown separately and labelled.
The last bill, priced line by line
The report re-prices the household's most recent bill on the current plan and on each recommendation, using the bill's own units, so the comparison can be checked against a document already on the kitchen bench.
It keeps watching
Rates change, and the 1 July price reset changes them all at once. Energy Watch re-checks through the year and only gets in touch when there is something worth looking at.
Australian by design
Bills, usage and profiles stay in Australian data centres, and the AI models that read them run only in Australian regions. Names, meter numbers and account numbers are masked before a model sees a bill.
The longer version is on how it works, and the method, assumptions and limits are written out on how we compare plans.
Founder
Ashley Rowe
Short · 38 words
Ashley Rowe is the founder of My Energy Agent, an independent electricity plan finder for South East Queensland households. He built it so that a household could buy advice that answers to them rather than to a retailer.
Medium · 75 words
Ashley Rowe is the founder of My Energy Agent and a co-founder of BubSync, both built by Rowe Digital, a small Australian software company he runs from Brisbane. With a background in technology and product development, he started My Energy Agent after looking at how energy comparison actually works in Australia: the sites doing the comparing are paid by the retailers they recommend. My Energy Agent charges the household instead, and takes nothing from retailers.
With more personality · 88 words
Ashley Rowe is an Australian founder and software builder based in Brisbane. Through Rowe Digital he designs, builds and supports his own products rather than client work, and being small is the point: he would rather run two products properly for a decade than launch six and abandon four. He started My Energy Agent after a simple realisation about the energy market, which is that almost nobody comparing electricity plans on a household's behalf is being paid by that household. Everything in the product follows from fixing that.
Ashley Rowe builds and runs his products through Rowe Digital, a small Australian software company in Brisbane. rowedigital.net has the other ventures. A longer biography, or an interview, is a question away.
Quotes
Attributable to Ashley Rowe, founder.
Use them as they stand, or ask for something written to your angle.
On being paid by households
“If a retailer paid us, the answer would be for them. A comparison is only worth having if it was made for you, so we charge the household and take nothing from anyone else.”
On what the AI is allowed to do
“The AI reads your bill, picks between plans and explains itself in plain English. It is never allowed to work out a price. Every dollar on the page comes from code we can test.”
On conditional discounts
“We rank plans on what they cost if you never meet a single condition. Paying a bill a day late should not turn a good plan into a bad one, and nobody should have to be perfect to get the price they were shown.”
Images
Logos and photographs, ready to place.
Use the SVG wherever your layout will take one: it stays sharp at any size. The PNGs are for everywhere else, and the transparent ones are marked.
The mark
A dollar sign whose S is a lightning bolt, with a four-point spark: saving, electricity and the agent in one glyph. Navy strokes with a deep-gold spark on light backgrounds; gold strokes with a white spark on navy.
- Mark, navy (SVG)SVG · 421 B
- Mark, navy (PNG)PNG 512 × 512, transparent · 22 KB
- Mark, navy (PNG, large)PNG 1024 × 1024, transparent · 45 KB
- Mark, gold (SVG)SVG · 449 B
- Mark, gold (PNG)PNG 512 × 512, transparent · 20 KB
- Mark, gold (PNG, large)PNG 1024 × 1024, transparent · 41 KB
The tile
The mark in gold on a navy tile. Favicon, app icon and social avatars. Never recoloured.
- Tile (SVG)SVG · 472 B
- Tile (PNG)PNG 512 × 512 · 31 KB
- Tile (PNG, large)PNG 1024 × 1024 · 61 KB
The lockup
The mark with the word mark. Use this wherever there is room for the name; the word mark is set in Archivo at the brand's width, so it should not be retyped in another face.
- Lockup, navy (SVG)SVG · 714 B
- Lockup, navy (PNG)PNG 720 × 120, transparent · 23 KB
- Lockup, navy (PNG, large)PNG 1440 × 240, transparent · 52 KB
The lockup, reversed
For navy and other dark backgrounds: gold strokes, a white spark and a white word mark. The PNG carries the navy behind it.
- Lockup, reversed (SVG)SVG · 792 B
- Lockup, reversed (PNG)PNG 720 × 120 · 26 KB
- Lockup, reversed (PNG, large)PNG 1440 × 240 · 59 KB
Founder photographs
Ashley Rowe, founder. Crop and scale as you need to; please do not otherwise alter them.
- PortraitJPG 955 × 1273 · 169 KB
- Near-square cropJPG 955 × 909 · 114 KB
Every one of these is also in the press kit ZIP, along with the usage notes. © 2026 My Energy Agent. Free for editorial use with credit.
Style notes
Five things we would rather you got right.
The name
"My Energy Agent" is three words, each capitalised. "MyEnergyAgent" appears only as the domain, myenergyagent.au. Not "My Energy Agents" and not "MEA".
What we are, and are not
My Energy Agent is an independent comparison and advice service. It is not an energy retailer, does not sell electricity, and is not affiliated with any retailer, the Australian Energy Regulator or Energex. It does not switch anyone: it gives the household the steps and a plain link.
Savings language
Please do not attach an "up to" saving to us. We do not publish one, because a saving depends entirely on a household's own usage and current plan.
Using the mark
Leave clear space of at least half the mark's height on every side. Smallest usable size is 16 px for the tile and 20 px for the bare mark, and the spark stays at every size. Do not straighten the zigzag into a plain S, drop the spark, recolour the tile, or add outlines, gradients or shadows.
Credit and rights
Credit: My Energy Agent. © 2026 My Energy Agent. Free for editorial use with credit. Images may be used in editorial coverage of My Energy Agent, with credit. They may not be altered beyond cropping and scaling, or used to imply we endorse another product.
A fuller account of the independence promise is on why independent, and the business details are on contact. We sell in South East Queensland only.
For households in South East Queensland
Find out if you’re overpaying. One bill, about five minutes.
We price every plan available to your home on your actual usage and tell you which are worth switching to, with every figure worked out by code and explained in plain English. Paid by you, never by a retailer.
- Your estimated yearly cost on your plan, and on every other plan sold where you live
- The plans worth switching to, each with a reason and a watch-out
- A 12-month forecast you can check against your next bills
Check My Plan
$9.99, once. Nothing renews.
Upload a recent bill and have the answer today: where your plan sits, what you could save, and exactly what to do about it.
- Nothing charged until you've seen your profile
- Full refund if we can't produce your comparison
- Report usually within two minutes of payment
Not ready to upload a bill? Run my free Quick Scan: no bill, no payment. Or let us keep checking with Energy Watch, $29 a year.